SchedJoules.com launches Interactive Program Guide Canal+ Sweden, Denmark, Norway and Sweden
At the beginning of 2009 we already posted about SchedJoules.com which is sort of the very (very, very) big brother of MarkThisDate. SchedJoules is our Event Distribution Platform and specialized in energizing event information (date, lokation, time, etc) by sending it to electronic calendars (Outlook, Gcal, iCal etc), mobile phones, instant messengers, email, rss, etc. What’s the difference then between MarkThisDate and SchedJoules? Well, MarkThisDate focuses primarily on relatively small one of a kind calendars like the match schedule of one team for one season or holidays for one country for a single year. The Event Distribution Platform SchedJoules focuses on large businesses and organizations or better to say on large databases with repeatedly changing events. We take time-based information as starting-point, choose the right medium matching the right kind of information and enable our clients to meet their goals of increasing customer loyalty and revenue growth.
Launch Canal+
About three weeks ago we launched SchedJoules together with C More Entertainment which is the rights holder of the TV broadcasting brand Canal+ in the Nordic countries Sweden, Norway, Finland and Denmark. The reason they came to us is because they wanted to bring better attention to their various TV channels, increase customer loyalty and also create opportunities to grow revenues. Distributing their Electronic Program Guide to electronic calendars would just do all those things so we hooked them on to our platform and now their viewers can very easily add a lot of series, movies and sports matches to their electronic calendars like Outlook, iCal and Google Calendar. For the C Sports website for instance people can watch live matches by paying per view. People can add these live matches to their calendars and all items contain deeplinks to the specific page where a match is broadcasted. This way C Sports stimulates the number of people watching a match by serving the right content at the right time in the right place. Excellent, I would say! The new service is accepted very well. Users love to have their favorite series in their calendar. Check out the Canal+ Sweden website for a live example of SchedJoules in action.
